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The Startup Lexicon


Paperback: 9781912300761     

Ebook: 9781912300778   

Date: 9th June 2022

Extent: 128 pages

Size: 198 x 129mm, portrait

Text: Black and white

Subject: Business Reference

Rights available: Worldwide

The Startup Lexicon
Demystifying the everyday language of startups
by Ken Valledy and Eamonn Carey



From angels to unicorns, the startup world has its own unique, and occasionally impenetrable language.


If you’re learning about entrepreneurship, thinking of starting or joining a startup or dipping your toes in the world of investing – the sheer number of acronyms, buzzwords and technical phrases used can leave people confused, bemused or worse yet, embarrassed at the things they think they should know.

That’s where The Startup Lexicon comes in.


With contributions from academics, founders, investors and people from the tech ecosystem, this book deciphers the hidden language of the startup world. With simple definitions of the most frequently used words, alongside stories that give more context and colour, The Startup Lexicon is an incredible primer for anyone interested in one of the biggest and fastest growing sectors in the business world.

Whether you’re in a boardroom or a classroom, or if you’re just brushing up before an all-important investment or partnership meeting, The Startup Lexicon will act as your primer and reminder on everything from web3 to burn rates.

About the author

Ken Valledy is a partner/co-founder at Progressive Acceleration, where he helps global brands (inc.P&G, Mercedes, GSK) to successfully partner with best-in-class startups. Ken provides mentorship support across a range of Startup Accelerator programmes, including; Techstars, Startup Boot Camp, Digital Catapult, Mass Challenge and LMarks. He is a Fellow of the Chartered Institute of Marketing.


Eamonn Carey is a general partner at Tera Ventures and an investor in 90+ companies across Europe, Africa, Asia and the United States. He started his first company in 2005 and has gone through the ups, downs, highs and lows of the founder journey on three occasions – at least two of which he’ll happily talk about. He’s a regular speaker at major global conferences such as SXSW, Web Summit, Mobile World Congress, Slush and many others, and a contributor to Wired, Techcrunch and the BBC.

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