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Bringing Loyalty to Life

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Hardback: 9781915483201   

Ebook: 9781915483225  

Date: 8th June 2023

Extent: 224 pages

Size: 234 x 156mm, portrait

Text: Colour

Subject: Sales and Marketing

Rights available: Worldwide

Bringing Loyalty to Life
How to earn, build and leverage enduring customer loyalty 
by Richard Beattie

Bringing Loyalty to LifeAudio Sample
00:00 / 03:11



After more than 40 years in the retail loyalty business Richard Beattie, founder and chairman of the world-leading, pioneering loyalty giant TCC, shares fifty essential lessons about shopper behaviour, delivering key insights into how to create successful customer loyalty programmes in an ever-changing retail landscape.

Based on the many thousands of loyalty solutions that TCC has designed for its partners over the course of three decades as well as the company’s extensive research into shopper behaviour, this book is an invaluable, in-depth resource for retail professionals at any level who are seeking to understand the past, present and future of loyalty and want to:

  • discover how loyalty campaigns can drive increased revenue and growth

  • design loyalty campaigns for their business and measure their success

  • create deep and enduring emotional connections with customers

  • be a force for positive change in the community

  • keep up with retail trends and stay ahead of the competition.

Discover the key components of successful loyalty campaigns and learn how this industry expert has helped numerous global retailers change shopper behaviour.

About the author

Richard Beattie started his career at WHSmith, the UK’s largest bookseller and newsagent, and was later instrumental in founding Beattie’s Newsagents. He was also responsible for bringing ‘continuity’ promotions to Australia for the first time and it was here that he co-founded Wallace International and began laying the foundations for what is now widely known as ‘best customer marketing’.

In 1991, he founded The Continuity Company (now TCC), which over the subsequent 30+ years has partnered with many of the world’s largest food retailers, successfully implementing many thousands of customer loyalty solutions and delivering increases in revenue and market share.

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