Pricing for Success
Date: 19th January 2023
Extent: 256 pages
Size: 234 x 156mm, portrait
Text: Black and white
Rights available: Worldwide
Pricing for Success
The 7-step plan for winning more customers at better prices
by Mark Peacock
Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth.
But how do you know your pricing is right? How do you approach making this most crucial of decisions with confidence and clarity?
In Pricing for Success, leading pricing expert Mark Peacock takes a fresh look at the power and psychology of pricing and walks you clearly through seven essential steps that will improve your pricing, delight your customers, and create a more profitable business.
Through an illuminating and informative blend of straightforward examples, templates and real-life case studies, presented alongside over fifty expert pricing tips, tools and tactics, you’ll discover why pricing is your biggest lever for profitable growth.
The time you spend on getting this right is the best investment you’ll make in your business. So, stop leaving money on the table, start taking control of your pricing and create a powerful new approach to pricing that will unlock higher profits and provide sustainable business growth.
About the author
Mark Peacock is an expert pricing consultant, speaker, and coach. Following a 25-year career in corporate life with brands such as DHL and The AA, he set up his own pricing consultancy in 2017 to help small and medium sized businesses solve their pricing problems. He typically helps his clients achieve a c.20% increase in net profits because of improved pricing solutions. Mark is also a member of the Chartered Institute of Marketing, the European Mentoring & Coaching Council, and the Institute of Directors.
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