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The Startup Lexicon
Second Edition

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The Startup Lexicon - 2nd Edition

Demystifyng the everyday language of startups

by Ken Valledy and Eamonn Carey

Paperback: 9781915483607

Ebook: 9781915483614 

Date: 25th July 2024

Extent: 160 pages

Size: 198 x 129mm, portrait

Text: Black

Subject: Business

Rights available: Worldwide


From enshittification to stochastic parrots, the startup world has its own unique and occasionally impenetrable language.

If you’re learning about entrepreneurship, thinking of starting or joining a startup or dipping your toes in the world of investing, the sheer number of acronyms, buzzwords and technical phrases used can leave you feeling confused, bemused, or worse yet, embarrassed by the things you think you should know.

That’s where the The Startup Lexicon comes in - now fully reviewed and updated with over 50 new words and phrases, plus a host of fresh new stories!

With contributions from academics, founders, investors and people from the tech ecosystem, this book deciphers the hidden language of the startup world. With simple definitions of the most frequently used words, alongside illuminating stories that provide more context and colour, The Startup Lexicon is an incredible resource for anyone interested in one of the biggest and fastest growing sectors in the business world.

Whether you’re in a boardroom or a classroom, or if you’re just brushing up before an all-important investment or partnership meeting, The Startup Lexicon will act as your primer and reminder about everything from LLMs to TAM/SAM/SOM.

About the authors

Ken Valledy is the Director of Startup Ecosystems at the Anthesis Group, the world’s leading purpose driven, digitally enabled, science-based activator. Ken provides mentorship support across a range of Startup Accelerator programmes, including; Techstars, BlockDojo, EASI, Baltic Venturest, Mass Challenge and LMarks. He is a regular panelist / speaker at startup related conferences and hosts the popular ‘The Catalysts’ podcast, which focuses on the key benefits of corporates and start-ups working together Before venturing into the world of startups, Ken had over 15 years FMCG/CPG Brand Marketing experience and was a former Brand Director / Consumer Connections Director (Western Europe) at ABInBev. 

Eamonn Carey is a general partner at Tera Ventures and an investor in 90+ companies across Europe, Africa, Asia and the United States. He started his first company in 2005 and has gone through the ups, downs, highs and lows of the founder journey on three occasions – at least two of which he’ll happily talk about. He’s a regular speaker at major global conferences such as SXSW, Web Summit, Mobile World Congress, Slush and many others, and a contributor to Wired, Techcrunch, the BBC and other media outlets on topics such as technology, entrepreneurship and more.

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