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The Transformational Coach


Paperback: 9781912300822     

Ebook: 9781912300839    


Date: 8th September 2022

Extent: 256 pages

Size: 234 x 156mm, portrait

Text: Black and white

Subject: Coaching

Rights available: Worldwide

The Transformational Coach

Free your thinking and break through to coaching mastery

by Clare Norman

The Transformational CoachAudio Sample
00:00 / 01:57


Do you ever doubt your coaching style is achieving the best results for your clients? Have you ever felt there’s room for growth, but you’re not sure how to achieve it?

To create a more sustainable transformation in the people you coach, you need to start with your own mindset. As a coach, you know you can’t change what you do, unless you alter what you believe first.

By shedding the ineffective scripts, trappings and beliefs that a lifetime of personal interactions, professional training and even your parents have taught you, you can reset your thinking to a beginner’s mentality and so begin a fulfilling and exciting journey to coaching mastery.

In this fresh and highly effective field guide, Master Mentor Coach, Clare Norman gets into your head to help you pinpoint the attitudes that you need to unlearn and reframe. Through Clare’s rich experience, illuminating real-life stories, and practical guidance you can shift towards more useful thinking and powerful skillsets by spotting and changing your own restrictive coaching mindsets.

It’s time to ditch the old beliefs that are holding you back, free your thinking and make the move from getting transactional results to being a transformational coach.

About the author

Clare Norman is highly sought after by other expert coaches, as well as successful coach training companies as a Master Mentor Coach.


Clare looks to continually sharpen individuals’ coaching edge and upskill mentor coaches so they can deliver high-quality feedback to their coaches-in-development. Her laser focus on mindset shifts and her knack for spotting marginal gains has made her a go-to person for coaches looking for mentorship and practical, meaningful ways to improve their practice.


With an international following of both her coaching peers and senior leadership, Clare is making a difference to the world of work via the professional application of coaching.

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