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The Unnatural Promoter

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Paperback: 9781912300464    

Ebook: 9781912300471    


Date: 30th September 2021

Extent: 216 pages

Size: 216 x 138mm, portrait

Text: Black and white

Subject: Communication and Sales

Rights available: Worldwide

The Unnatural Promoter
How anyone can blow their own trumpet without feeling awkward
by Charlie Lawson


Why do some people have no problem shouting about themselves to get business, yet you find it so difficult?

You’re great at what you do. You deliver an amazing product, a top-notch service and your clients and customers seem to love what you do.

So why aren’t you getting the opportunities that your rich talents deserve? Why do other people get all the breaks, even though they’re not as good as you?  The answer is simple – you’re not blowing your own trumpet.

In this enjoyable, engaging and highly practical book, self-confessed unnatural promoter Charlie Lawson shows you exactly how he overcame his own doubts and awkwardness to move beyond the negativity that’s so often associated with self-promotion.

Learning from his own hard-won experience, he’ll empower you with the skills, confidence and mindset you need to:

  • promote your business by shouting about what you do.

  • talk effortlessly about why you’re so good at it

  • feel positive and proud to promote and sell yourself

  • use smart self-promotion tactics that will attract new business

  • persuade others to rave and shout about you, so you don’t have to.

About the author

Charlie Lawson is a renowned and highly regarded keynote speaker and the national director of BNI, the international business networking organisation. But he is not a natural self-promoter. Using the techniques in this book, he’s helped himself become natural, enthusiastic and brilliant at self-promotion. He shows that it is possible for anyone to promote themselves effectively, without feeling awkward. The Unnatural Promoter is the follow-up to Charlie’s successful first book, The Unnatural Networker.

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